How to triage your business ideas

How do you vet a bright idea for your business before committing your time, energy, and money to it? What do you need to know to figure out whether it is right for you?

How to take advantage of 2016’s digital marketing trends

There are plenty of excellent tools and articles on looking forward to 2016 out there, from tips and tricks on creating an editorial calendar to setting business goals. Here are my reactions to some trends in digital marketing we are likely to see in 2016 and how they apply to the small business owner.

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