Pitching is inevitable in business. Here are some of the things to keep in mind while you get ready to pitch to potential partners and investors.
Promoting your business at trade shows, exhibitions, and other events can be a great way to connect with potential customers. Read this first to avoid expensive mistakes.
You have a business idea. You are pretty sure there is a market. You’re pretty sure it meets your goals and you can carry it out. Now for the fun part: actually talking to people.
How do you vet a bright idea for your business before committing your time, energy, and money to it? What do you need to know to figure out whether it is right for you?
You might not be legally required to have an ADA-compliant website, but you should anyway. Why make it harder for potential customers to use your site?
There are plenty of excellent tools and articles on looking forward to 2016 out there, from tips and tricks on creating an editorial calendar to setting business goals. Here are my reactions to some trends in digital marketing we are likely to see in 2016 and how they apply to the small business owner.